Platform 1.0 - Challenge & Context
After successful trade show demos with Lowe's, we identified an enterprise opportunity: transforming a pilot into a nationwide Room Planner solution. As UX Lead, I evolved this into a platform that would work across multiple retailers & drive significant sales.
Major Deliverables
Product Design
After extensive research with Lowe's kitchen and bath specialists, I architected the enterprise experience and design system for an iOS Room Planner. Below includes a guided design flow for associates and streamlined configuration menus for complex product categories.
“The Holoroom has contributed to over 100K in sales already. It’s clear that this is the future for our customers, truly an inspiration.”
"A Holoroom customer who was brought in by her contractor was ready to make a cabinet purchase based on her experience. She returned again for a second project.”
Building on Lowe's success, we expanded into the furniture retail market with an enterprise SaaS solution. Scale our technology into a multi-retailer platform while simplifying the room design experience.
We focused on four key user journey components where I led product design:
Inspiration to Purchase Journey
I held multiple on-site (HQ) sessions with Ashley Furniture and their store team associates as they were the end users of the experience. This experience would need to work nationally with employees who were either skilled in interior design or trained on the job. Regardless of the skill level, I learned very quickly we needed to cut down the experience and provide quicker journeys.
Persona Creation
One area I personally pushed for was a better understanding of the end target persona. We got to know the sales associates very well, but I wanted to provide better insights into the customers they serve for our knowledge. After acquiring sales and marketing data, I created a light proto persona of a homeowner's shopping experience. Below is that whole journey and where our product would live. We ended up doing this for every customer as part of our SaaS B2B CX.
Crafting the 2.0 Experience
This is where I started to help define the UX team (while still contributing to the UX myself) as the company grew rapidly. We would break specialties throughout the team: research, visual, and prototyping. I led the team and worked across different departments of the company to achieve our goals.
Below are our final designs over months of collaboration and developing prototypes.
The rollout with Ashley Furniture stores and how we architected the product allowed us to deploy with other customers. We created a design system (white label application) that allowed our enterprise customers to brand their applications and build out their content fully. A key customer that rolled out across the country was the Macy's 'See Your Space IRL' campaign.
"We have never seen anything like this before. Everything looked so realistic... We are blown away and will recommend this to our family and friends to come to Macy’s to use this program."
- Sale Amount : $11,494.17.
