Led mobile transformation of room planning platform to capture 75-80% of missed mobile traffic, focusing on rapid floor plan creation and seamless visualization.
LiDAR Room Scans
Captured Mobile Traffic
App Downloas
Industry Leaders Engaged
PRODUCT MANAGEMENT LEAD
The Problem
While Room Planner helps visualize dream spaces and validate purchases, floor plan creation was a major friction point, slowing users from reaching the engaging design phase.
Investigation
After evaluating various scanning technologies, I led our teams in developing a LiDAR-powered floor plan solution using Apple's RoomPlan API, transforming a manual process into an automated experience.
UX & Development
The goal was simple: develop a 3D Cloud branded iOS application to serve as a utilitarian tool for the Room Planner. Make it simple for homeowners to download or leverage App Clip native functionality to quickly get in and out so they can get back to the fun part of the experience,
We went through a couple rounds of UX mocks based on our initial MVP feature list.
Too Much
We lost sight of our goal to keep this simple and started to go down the road of allowing users to adjust the generated floor plans.
Although a nice feature, we needed to remove its scope, and this can be done within the Room Planner itself.
Development
We landed on these final designs after many rounds of user testing to really nail home the experience. Here's the final result. Start scanning as soon as possible, allow review of the floor plan incase rescans were needed, and provide a Scan ID. Once scanned, enter the Scan ID into the desktop experience.
Impact
Since we launched in 2023, we have supported 10,000 scan sessions for homeowners and designers.
Not only has it provided a quicker entry point for homeowners, but it's also allowed designers to scan customers' spaces during at-home visits and then immediately start designing back at the office.
Sales & Marketing
I provided a webinar for the company that was attended by 60 prospects, current customers, and industry leaders to learn more about how our tool can support consumers in designing their dream homes.
PRODUCT MANAGEMENT LEAD
The Problem
With 75-80% of users on mobile, we needed to reimagine—not just port—our desktop Room Planner for the mobile-first consumer.
Approach
To better understand what this solution could look like, we had to investigate what our buyers wanted and what issues their consumers were having. I collected this feedback while pairing it with brainstorming sessions to build a business case to showcase the executive team.
Below is my approach to collecting data and some of the assets produced along the way.
Findings
After reaching out to all of our customers, it was clear that their business needs were to drive more engagement, increase AoV, and address customer needs; ease of shopping, customization options, and confidence in purchasing decisions. From the consumer standpoint, we know 'does-it-fit' and inspiration are the two largest pain points for their shopping experience.
Prototype Testing
UX and Development
We reviewed the findings from many testing sessions and felt confident in the UX but not in the product's performance on a web browser. The big hurdle in this initiative was reverse engineering the Room Planner for mobile.
I constructed the plans with the team to strip away as much as possible from the product and address the most significant risk of where performance issues were. I conducted customer interviews and surveys on the development builds and also spent multiple testing cycles with 3rd party QA companies to perform performance testing on different devices and browsers.
After many testing cycles and improvements to speed, we were able to finalize these designs and put them into development. This was a significant win in addressing a market we were missing because of the lack of a fast mobile option for the Room Planner that was fast and solved consumer problems.
